Ann Arbor is a city filled with Wolverine pride, and if you’re looking to show your University of Michigan spirit, you’ve come to the right place. Whether you’re a student decorating your dorm, an alum adding to your collection, or a visitor wanting a meaningful souvenir, this guide will help you find high-quality Michigan merchandise without overspending. Forget the big chain stores—Ann Arbor’s local shops have unique finds that perfectly capture the spirit of this amazing town.
Where to Find Your Perfect Michigan Gear
1. M-Den: The Classic Michigan Shop (With Hidden Deals)
Everyone knows M-Den as the official retailer for University of Michigan merchandise, but not everyone knows about the hidden deals in its State Street store. Head down to the basement level, where you’ll find a treasure trove of discontinued items and discounted gear. The selection rotates frequently, so it’s worth checking in often.
For the best experience, visit on weekday mornings, especially Tuesdays, when the staff typically restocks. This quieter time also means you can chat with the knowledgeable staff about the history of Michigan athletics. It’s not just shopping—it’s a chance to learn more about what makes U-M gear so iconic.
2. Underground Printing: Local and Custom Designs
What began as a dorm room venture by two U-M students has grown into one of Ann Arbor’s most beloved stores. Underground Printing’s South University location offers an incredible selection of Michigan-themed apparel and accessories, but their custom designs really set them apart. Collaborating with local artists, they create limited-edition collections you won’t find anywhere else.
Their “Ann Arbor Legends” series is a standout, celebrating unique Michigan traditions with creative designs. They’re also known for offering discounts to students, and locals can often snag these deals by asking nicely. It’s a perfect spot for those wanting something personalized or a little different from the typical block M.
3. Vault of Midnight: Michigan Gear with a Twist
Known as a top-tier comic book store, Vault of Midnight might not be the first place you think of for Michigan merchandise, but it should be. They carry a small but memorable collection of Michigan-themed graphic tees, stickers, and prints that combine Wolverine pride with comic book flair.
Many of these designs are created by local artists, so your purchase supports multiple Ann Arbor creatives. If you’re looking for a conversation-starting piece that’s a bit off the beaten path, this is the place to go.
4. Bivouac: High-Quality Michigan Merchandise
Bivouac is best known for outdoor gear, but its Michigan section is a hidden gem for those looking for high-quality apparel. They partner with local brands to offer modern takes on classic Michigan designs. While prices here might be higher than at other shops, the quality is unmatched.
A sweatshirt I bought here years ago is still in great shape and remains a staple in my wardrobe. For durable, stylish gear that lasts, Bivouac is an excellent option.
5. Rock Paper Scissors: Stylish Michigan Accessories
This charming Main Street boutique specializes in Michigan-themed gifts and accessories that are as stylish as they are unique. Their collection includes locally designed greeting cards, prints, and home goods perfect for gifting or sprucing up your own space.
The store’s partnerships with Ann Arbor artists ensure that every item has a local touch, making it ideal for those who want to show school pride in a subtle, creative way.
6. Found Gallery: Artistic Michigan Finds
Found Gallery is a treasure trove of sophisticated Michigan-themed items. Their collection includes handmade jewelry, home decor, and even custom artwork celebrating U-M and Ann Arbor. A standout piece I discovered here was a hand-drawn map of the U-M campus, which now hangs proudly in my office.
If you’re looking for something elegant and unique, Found Gallery is the perfect place to shop. It’s a great way to support local artisans while adding a personal touch to your collection.
7. Ann Arbor Farmers Market: Seasonal Gems
During warmer months, the Ann Arbor Farmers Market becomes a hotspot for unique Michigan-themed items crafted by local artisans. Vendors offer hand-printed tees, ceramics, and other creative pieces that you won’t find elsewhere.
The best part? You get to meet the creators and learn about the stories behind their designs. Keep an eye on the market’s social media pages for updates on vendor schedules so you don’t miss out.
8. Literati Bookstore: Academic and Cultural Merchandise
Literati is a beloved bookstore with a carefully curated section of Michigan merchandise. While their focus is literary, they also offer journals, postcards, and gifts that highlight U-M’s academic and cultural heritage.
This is the perfect spot for those who want Michigan-themed items with a scholarly twist. Plus, their knowledgeable staff is always happy to help you find the perfect gift or keepsake.
9. Pop-Up Markets: Supporting Local Makers
Throughout the year, Ann Arbor hosts a variety of pop-up markets where local artists and makers showcase their creations. The Ann Arbor Art Center and Gutman Gallery are frequent hosts, especially during the holiday season. These events are gold mines for finding one-of-a-kind Michigan-themed items while supporting the creative community.
Keep an eye on local coffee shops and event listings, as they often collaborate with artists to host smaller, intimate markets.
Money-Saving Tips for Finding Deals
Shopping for Michigan gear doesn’t have to break the bank. Here are some tips for saving money while supporting local businesses:
- Join Email Lists: Many stores, like Underground Printing, offer exclusive discounts to email subscribers.
- Follow on Social Media: Shops frequently announce flash sales and special events on their Instagram and Facebook pages.
- Look for End-of-Season Sales: After football season, many stores mark down merchandise to clear space for new items.
- Ask About Discounts: Student discounts often extend to anyone with a “.edu” email address, including university staff.
- Sign Up for Loyalty Programs: Some local shops offer rewards for frequent shoppers, making it worthwhile to join.
Best Times to Shop
Timing can make all the difference when shopping for Michigan gear. Here’s when to get the best selection and deals:
- Weekday Mornings: Avoid the crowds and take your time exploring stores.
- Non-Game Weekends: Shops tend to have better inventory and fewer customers.
- Early December: Great for holiday sales and gift shopping.
- January: Take advantage of clearance sales as stores make room for spring collections.
- Pre-Spring Break: Catch early releases of new designs.
Spread the Word and Support Local
When you find a great deal or discover a new favorite spot, share it with others. Ann Arbor’s small businesses thrive on word-of-mouth, and your recommendation can make a big difference. And hey, if you find a great new spot or awesome deal, spread the word! Our local businesses thrive when we share our positive experiences with others. Whether you’re stocking up for a game day or searching for the perfect gift, these local shops have everything you need for the best experience at the University of Michigan.
